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The Importance of Business Etiquette and Professionalism in the Cannabis Industry

The importance of business etiquette and professionalism in the cannabis industry cannot be overemphasized. The cannabis industry was once underground, but with widespread legalization and social acceptance, the industry has now become mainstream. As the stigma dies down, cannabis is being used for other purposes besides leisure.

Cannabis Resurgence

Exciting advances in medical research shows that certain cannabis compounds possibly have a therapeutic effect.

But although cannabis is becoming more widespread and prevalent both in the US and across the globe, it still hasn’t fully eluded its negative connotations.

The mere mention of the word ‘cannabis’ brings to mind negative thoughts related to underground drugs and banned substances. It will take time before the controversy associated with cannabis use quells.

How Business Etiquette and Professionalism Can Help the Cannabis Industry

Business etiquette and professionalism in the cannabis industry can play a major role in portraying cannabis as a legal mainstream product much like alcoholic beverages and tobacco products.

There is hope that cannabis may be commonly sold one day just like alcoholic beverages in supermarkets, groceries, and retail stores. After all, cannabis has lighter effects than alcohol and it thus deserves certain privileges over alcohol. Cannabis industry leaders can leverage business etiquette and professionalism to deliver and reinforce this message more effectively.

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Winning Over Hearts and Minds

People are still apprehensive about cannabis products including those that are completely innocuous and nonpsychoactive like CBD.  Staff at cannabis dispensaries must display the utmost professionalism and business etiquette while explaining the virtues of CBD to concerned customers. A calm demeanor and suave approach can help staff to assuage many unwarranted fears much like facts and rational arguments that favor cannabis use.

Cannabis dispensary staff must display utmost respect and deference to first time customers who will be uneasy over buying cannabis products. Professionals should strongly focus on empathy to engage with such customers and alleviate their fears. Staff must take full care not to say or do anything that will make customers feel even more self-conscious.

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The Innumerable Benefits of Cannabis

Business leaders and staff can use smart tactics to elucidate the long and rich history of marijuana use. Cannabis use goes back thousands of years. The substance has seen long use for the treatment of a variety of ailments. Medical research is finally uncovering and validating these therapeutic practices.

Tens of millions of people worldwide now routinely take cannabis products to treat disorders like sleep disruptions and chronic headaches. Far from being unusual, cannabis is now becoming a mainstream treatment for many conditions that have long confounded medical professionals.

Cannabis investment can generate income and its cultivation can rejuvenate individuals, communities, and economies. Cannabis can usher in an economic renaissance.

In the current milieu where people are forced to endure heightened stress and anxiety due to COVID-19 lockdowns, cannabis is proving to be a lifesaver that is bolstering mental health and wellbeing.

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Bottom Line

Elucidating such facts while manifesting professionalism and business etiquette can prove to be a game-changer and encourage even the hardest skeptics to finally relent and accept cannabis use.

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